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MSN: Video game company behind "The Sims" to be acquired in $55 billion deal Video game company Electronic Arts (EA), known as the maker of the "The Sims" and "Madden NFL," is being acquired in a $55 billion deal. The California-based company said Monday it had entered into a ... Video game company behind "The Sims" to be acquired in $55 billion deal NPR: Video game company Electronic Arts confirmed plans for a historic deal NPR's Scott Detrow talks with Jennifer Maas, a senior business writer at Variety, about video game company Electronic Arts' agreement to be acquired and taken private in a deal valued at $55 billion.